Task2 Textual analysis of 2 magazines

Front Page-

IMAGE

• 3 colour scheme:

Red,Pink & Green.

• Head shot
• mise-en-scene; white t-shirt connotes purity and

reinforces star status.

• High key lighting connotes his star status
• Star that everyone knows

Page Layout

• Mast head is behind the cover star

Kendrick Lamar is more important at the time.

• Anchorage/ cover line is at the bottom centre of the image.
• coverline/ pull quote
• Bar code
• Cover lines showing other artist in the article.
• ‘+’ symbol is a puff

Language

• 2 main fonts
• Informal language ‘it is a real trippy thing, you feel me?’ indicates the audience is young.

Genre Evidence

• The list of artists mentioned on the right side of the magazine are all hip hop artists.

Contents Page-

IMAGE

• Full body shot
• High key lighting
• Body language connotes a sense of happiness
• Mise-en-scene: clothing

PAGE LAYOUT

• 
  One column
• Each article is numbered
• Masthead is on the right hand side

DPS

IMAGE

• One whole side of the article is an image of Kendrick to show that the article is about him.
• 
  The background colour is the same as the front cover.
• Body language/ facial expression connotes seriousness and worried thoughts he has about his fans.

PAGE LAYOUT

• All the writing is on the left hand side
• 2 columns
• Very neat and simple
• One sentence is bold
• 3 different types of fonts

LANGUAGE

• Informal ‘what have you brought you mum and your pops…’ US slang
• Formal

GENRE EVIDENCE

• ‘From compton, to the hood….’ generally hip hop is rap made fro artists that grew up ‘in the hood’

Task2B
Media Kit

The readers is 78% male, 44.7% college educated and 67% african american. This magazine is popular amongst them groups mainly because alot of hip-hop artist are african americans. The age group that dominantly buys the magazine is 29% of 25-29 year olds and 83% of 21year olds and older.. It sells for $5.99 which in english pounds is £4.82. The reader can get the magazine from clubs, online, onstage and in retail stores. XXL claim to 'speak to the rap-music generation' and is 'part of a movement and helped build XXL to become the No.1 most influential brand in the rap media'. As well as that XXL had got a great status as 'the most respected hip-hop music magazine by both consumers and the industry alike'. The monthly page views is 5,381,435.

 Front Page-

IMAGE

• 3 colour scheme (Pink,blue & white)
• medium close up on the side of the page to make space for cover lines .
• mise-en-scene: pink connotes he should be seen because its a bright and happy colour. His hand gesture could show that he is important miming to be on the phone.
• lighting on his face is dark but part of his jacket is lit.

PAGE LAYOUT

• Masthead is behind the cover star, shows that the cover star is more significant.
• Main cover line is on the left hand side next to the cover star.
• bar code at the bottom
• cover lines all over the page 
• skyline which is the slogan. 
• Pull quote on top of the main cover line.

LANGUAGE

• all of the front cover is forma and clear.
• 2 fonts.

GENRE EVIDENCE

• One thing that gives evidence that the magazine is a dance music and club magazine is the skyline promotes this.

CONTENTS PAGE-

IMAGE

• number of images (4 main images)
• full body shot, medium close up & close up.
• main image on the left connotes fun and happiness.

PAGE LAYOUT

• 2 columns
• 5 different sub titles
• each image is numbered

DPS-

IMAGE

• Caught in the moment

PAGE LAYOUT

• Image is across the whole page with majority of the writing is on the left side.

TASK 2B
The average weekly reach for mixmag is 5,728,000. The employment status is 25% unemployed and 70% employed. The relationship status is 18% married and 73% single. The education status is 34% post grad and 64% in university. The social grade is 22% C1 and 46% AB. It is read by more men at 77% and women at 23%. The average age is 24. The magazine is worldwide and is read , 31% in UK, 17% US, and 11% France.